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Although the muscle car era was short-lived, it still defined a generation in America, and has given us possibly some of the most collectible cars in all of automotive history today. With the sharp lines, wide profiles, muscular looks, and chrome, these cars looked mean. Team the mid-sized bodied frame with a monster V8 engine, and these cars WERE mean. Mean fast! Some models that fit into the muscle car category are the Buick GS, Pontiac GTO, and the Dodge Charger.
Unfortunately, as soon as the muscle car craze started, many factors came about that foretold the imminent doom of this short-lived machine. This is it’s story...
Muscle Car Definition
The definition of a muscle car is a mid-size model car, with V8 engines, generally produced between 1965 and 1973. Most muscle cars were current mid-size models being produced by car manufacturers, and they added a large V8 engine, special trim, and usually better handling and performance options like suspension, braking, etc. A good example of this is the 1970 Chevrolet Chevelle. This model was designed as a mid-size family vehicle and the base model was powered by a lonely ‘ol 4 cylinder engine, or you could team it up with the biggest muscle car engine of it’s time, the 454.
The muscle car era coincided with the first baby boom generation. With the end of World War II, soldiers came home and there were babies everywhere! Cars during WWII and after, were pretty conservative in their styling and speed. Chop Shops and performance shops sprung up after the war, and the hot rod was born. The problem with this was it cost a lot of money, and took a lot of work to modify a car. It was not economical for most.
This is what made the muscle car successful with the new baby boomers – price. Factory performance was a lot cheaper, but the current models lacked power and speed. That all changed in 1964 with the Pontiac Tempest. The GTO package on this model added a 389 V8 engine, along with a floor-shifted transmission, special trim and GTO badges. GM Corporate policy at this time did not allow anything other than a full size model to have anything larger than a 330 cid engine. The engineers at Pontiac worked around this by offering the 389 cid engine as an option, instead of creating a new model for it. Pontiac planned on selling 5,000 GTO’s that first year; 32,450 were eventually sold that first year, starting the American muscle car race.
The Mustang debuted in 1965, and within it’s 2 first years sold nearly 1.5 million models. In specific technical terms, the Mustang is considered a pony car. A pony car is a small bodied vehicle, with large sized engines. It’s hard to argue that a Boss 409 couldn’t compete with a muscle car, so they are generally lumped together in the same category.
Each year, muscle cars kept on getting bigger and heavier, due to added options. This lead to a new breed of stripped-down muscle cars, such as the Plymouth Road Runner and Dodge Super Bee. These were designed to have a lower cost than the other models, without the extra options and plush interior. They were designed to be cheap and fast, and you could go race on the same day you bought the car without any modifications – and probably win!
The Fun Is Over
As soon as the muscle car craze got to full speed, it slipped a gear and never recovered. The three main speed bumps were insurance premiums, tougher environmental laws, and the 1973 OPEC oil embargo.
Safety lobbying groups started to raise concerns about stuffing such large engines in such small cars, and marketing them towards the younger generation. Ralph Nader and his lobbying group was already pointing out the inadequate handling, braking, and other safety issues with the base models. The tires performance on these models was also suspect. Adding a few hundred more horse power to these models was not going to make things better. Insurance companies eyes were opened up to these issues, and started adding large surcharges to high-powered cars. This quickly pushed many muscle car models out of a young buyer’s price range - the same group that were buying most of these cars.
Congress started taking a harder stance on emission controls, and the automakers had to shift their priorities from creating more horsepower to cleaner emissions. Leaded gasoline was banned in 1973, and the auto manufacturers needed a few years to build up to this, so the engines were starting to be tuned down by 1971. The horsepower dropped with the use of unleaded gasoline, since the compression ratios had to be lowered on the engines. The higher the compression ratio, the more additives are needed to lower the chances of premature ignition. Up to this point, lead was the main additive used, but it is not good for the environment, obviously.
Another thing that happened in 1971, although it didn’t physically change the output of the cars horsepower, was that the manufacturers were required to post the actual power ratings of their models, not just the engine ratings. Prior to this, horsepower was generally overrated. Overall horsepower was rated by the engine output, not the output at the wheels. Once you include the weight of the car, the transmission and gears, belts, etc. the raw power of an engine will drop drastically. Again, this didn’t change the actual horsepower, but the numbers started looking lower overall for the muscle cars, and technically any car after 1971.
The final nail in the coffin to the muscle car era was the 1973 OPEC oil embargo. Oil imports into the US and other parts of the world from OPEC oil producers fell around 25% - 30% in late 1973 to mid 1974. Gasoline became so scarce during this time, that long lines formed at gas stations, where gas could be found. Many fuel stations were empty. To lessen the chaos, license plates ending in odd numbers were only allowed to purchase gas on odd numbered days, and vice versa for even numbered license plates and even numbered days. Detroit could not sell a new car that had such low miles per gallon, and the muscle car era was over. The last true high powered muscle car could be the 1973-1974 Pontiac Trans AM SD455.
About the Author
Daniel Fehn is a web designer, a huge classic car and truck fan, and a wannabe mechanic currently living in Minneapolis, MN. I designed and built timelessrides.com so I could share my enthusiasm for classic vehicles, and created the classified ads section for all to buy and sell their rides for FREE.
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